EPISODE
10

Bringing Strategy & Creativity to Online & Hybrid Events with Michelle Bruno and Dahlia El Gazzar

The industry has been talking so much about tools, tools, tools through this transition of taking our events online, but not much has been discussed about the strategy and creativity involved. Michelle and Dahlia give us the straight talk… This is a MUST-hear episode for our industry.

Michelle Bruno
President of Bruno Group Signature Services, & Publisher of Event Tech Brief
Dahlia El Gazzar
Founder of Dahlia+Agency

Our guests on this show are two women who are quite experienced in the meetings and events industry, and particularly with #eventtech. When asked just about every question on this show, they provided such insightful (and many times surprising) answers!
The industry has been talking so much about tools, tools, tools through this transition of taking our events online, but not much has been discussed about the strategy and creativity involved, so we cover that.
When asked “What is the TOP lesson you believe event organizers have learned so far through all of this?” -- they did not reply with an expected answer.
Michelle and Dahlia give us the straight talk… This is a MUST-listen-to conversation for our industry.

Swapcard’s Evolve Conference - May 12-14, 2020

Our Guests

Michelle Bruno
President of Bruno Group Signature Services, and Publisher of Event Tech Brief / Technical Marketing Writer | Technology Journalist | Publisher | Content Marketer | #EventTech
As a former supplier and conference planner/trade show manager, Michelle sees the technology and evolution of the live-event industry through a unique lens. She chronicles change through articles in event-industry publications, event-tech company blogs, and at EventTechBrief.com. At her firm, Bruno Group Signature Services, she helps create content and strategies for companies interested in attracting more customers through digital-marketing channels.

Dahlia El Gazzar
Founder of Dahlia+Agency
Dahlia has an OMG-attitude about all things tech and audience engagement solutions. With more than a decade of experience in the meetings and events sector, working on both the professional planning side and as an association collaborator, Dahlia is known as the coffee-fuelled ‘go-to’ source for trend-setting solutions, tech news, and social media expertise.
Her mission is to untether the busy professional from their desktop and office and enable them to be more efficient and productive working from a beach in Mexico [umbrella drink in hand] through their mobile device utilizing smart solutions and apps.