EPISODE
25

Managing risks in a Post-pandemic world with Paul Cook

With decades of experience managing and mitigating risk at both hybrid and in-person events, Paul Cook of the Hybrid Event Centre joins Swapcard’s Bob Chain and Mia Masson to discuss all things risk management in a post-pandemic events world.

Paul Cook
Hybrid & Virtual Events Producer & Consultant

With decades of experience managing and mitigating risk at both hybrid and in-person events, Paul Cook of the Hybrid Event Centre joins Swapcard’s Bob Chain and Mia Masson to discuss all things risk management in a post-pandemic events world. 

Paul shares his personal experiences navigating events since the pandemic, having attended an in-person event recently and giving insight on how varied the response has been to safety checks and guidelines worldwide. 

He reminds listeners that event organizers are great at making attendees feel special and “like royalty” when they’re in the event bubble. However, it’s equally important for organizers to ensure that the attendees' entire journey, from the time they get off the plane to the time spent at the event & then back home again, is as risk-free as possible. 


So what’s the number one way for event planners to mitigate risk? Running a virtual event.

That’s why the first question you should ask yourself when planning your next event is: Does this event have to be in-person, or can it be successfully run virtually? If you’re committed to running an in-person event, event planners have to be prepared to take on a larger risk than before since the past 18 months have “definitely changed everything  that planners can expect.”