We absolutely can monetize events through ticket sales, exhibitor sales, and sponsorships, even when the events are being held ONLINE. There’s actually NO reason for you to be giving these events away, and our guests Liz King Caruso and Scott Oser have both worked with clients to do just that!
Their experience over the last several months is enlightening. There are creative ways to monetize online events, and even make them profitable. Collecting money and being profitable are also NOT the same thing, and this episode of Inside Events explores the possibilities.
We recorded this show live during the Age of Conversation Summit, with about 40 participants on-hand. The Evolve Community Series will continue on September 29 where they will also speak about monetizing online and hybrid events. Register today!
Liz is an Event Specialist, Consultant & Speaker who is passionate about impactful, successful & fun events. Liz launched Liz King Events while still running events FT for Columbia University and quickly became a thought leader/influencer amongst her peers after voraciously sharing content on event best practices.
Liz works with thought leaders like Ramit Sethi, Microsoft, SeatGeek, Teamworthy Ventures, Ramon Ray and many others to host strategic conferences and events that engage their audience, build their brand and sell their products and services.
President of Scott Oser Associates
Scott has more than 20 years of membership, marketing and sales experience. Since launching his firm over 15 years ago he’s been fortunate to work with some incredible trade and individual membership associations. Throughout his career, Scott has excelled in developing, implementing, and analyzing multi-channel membership, marketing and sales programs. Recently he has succeeded in helping a number of event planners transition their exhibitors and sponsorship programs from in-person to virtual.