Latest Episode

Strategies to Boost Engagement with Scott Gould

“I think that events are actually one of the main driving forces of engagement.” In our latest podcast, we sit down with Scott Gould and take a deep dive into the concept of engagement. Whether it’s event or community engagement ideas, this discussion will open your eyes to a world of possibilities.

Scott Gould
Consultant & Speaker on Engagement

All Episodes

January 4, 2022

“I think that events are actually one of the main driving forces of engagement.” In our latest podcast, we sit down with Scott Gould and take a deep dive into the concept of engagement. Whether it’s event or community engagement ideas, this discussion will open your eyes to a world of possibilities.

Scott Gould
Consultant & Speaker on Engagement
September 30, 2021

“The world is changing and the impossible is happening” In our latest podcast, Shawna McKinley and Guy Bigwood share their expertise on sustainability and the future of events. It’s a timely discussion you don’t want to miss.

Shawna McKinley
Principal, Clear Current Consulting
Guy Bigwood
Global Expert, Consultant, Teacher and Speaker
August 12, 2021

With decades of experience managing and mitigating risk at both hybrid and in-person events, Paul Cook of the Hybrid Event Centre joins Swapcard’s Bob Chain and Mia Masson to discuss all things risk management in a post-pandemic events world.

Paul Cook
Hybrid & Virtual Events Producer & Consultant
July 1, 2021

Drawing from experience, the discussion includes the pros and cons of community, how the events world can approach community building, tips on monetizing communities, and more. Kyle reminds us that a community platform simply serves as “a new tool for your organization to funnel their engagements throughout the year".

Kyle Kocinski
Implementation Manager, Endless Events
May 11, 2021

Carina tells it like it is. She’s not afraid to take risks and push the boundaries of creativity to immerse attendees in the experiences her team is creating. In this episode, she dishes on the hopes for Novembers’ IMEX show in Vegas and goes into some detail about their upcoming digital activations.

Carina Bauer
April 29, 2021

Hayley joined the Swapcard team to talk about opening up safely and her tips and advice didn’t disappoint. She detailed the challenges and requirements for Informa’s upcoming 30,000-person physical event and discusses how marketing tactics have changed since pre-COVID times. Hayley also mentions how Informa is using data and analytics to plan for the future and what safety measures they’re putting in place, including having a so-called “COVID manager”!

Hayley Haggarty
Group Event Director, Informa
March 23, 2021

In this episode of Inside Events, your host, Bob Chain, interviews Lori H. Schwartz & Thom Singer about the potential and challenges of hybrid events. Lori and Thom deliver concrete tips on training speakers to engage both audiences, attendee experience, delivering value for sponsors and more at hybrid events.

Lori H. Schwartz
CEO, Storytech
Thom Singer
Director, Stanton Chase
March 9, 2021

The Global Biorisk Advisory Council (GBAC)'s Executive Director Patty Olinger joins Swapcard's in-house podcast, Inside Events for a special live recording with the Evolve 2.0 Audience. Bob and Patty will be discussing how we can be best prepared for when things go "back to normal" - even if it's a new normal.

Patty Olinger, JM, RBP, CFO, CBFRS
Executive Director, Global Biorisk Advisory Council (GBAC)
Andy Johnston
Global Strategic Account Manager, Swapcard
January 14, 2021

2020 taught us that with the adoption of digital-first experiences, our reach as organizers can be greater than ever. This can pose endless opportunities for traditionally regionalized events to expand and reach new markets, increasing their community and network of buyers/sellers. This incredible opportunity also opens the door to potential challenges such as connecting across multiple cultures and staying true to your organization's brand identity.

John Pistotti
Experience Architect – Endless Events
Carolene Meli
Experience Strategist, Carolene Méli Consulting
December 15, 2020

While there’s no question 2020 has been tremendously challenging for tradeshow and exhibitions, this portion of the meetings and events industry seems to be uniquely positioned to get back to business faster than business meetings based on the safety guidelines and protocols that have been established. Additionally, with the ability to schedule appointments and spread out the events in large ballrooms and convention halls--it’s a matter of spacing it properly based on occupancy. David gives us great insight into how this portion of the industry is positioned.

David Audrain
Executive Director, Society of Independent Show Organizers (SISO)
November 23, 2020

While there have been some industry events in person this fall, moving events online continues to be a necessity around the world at this time. Bottom line with having people in person again, there is a “duty of care” that event organizers must adhere to so everyone feels safe.

Nicole Bowman
Vice President of Marketing and Communications, IAEE
October 23, 2020

Our guests in this episode don’t do anything “normally” in our industry and it works. They were inspired to inspire with the Age of Conversation Summit, which was planned by ten event professionals (who were paid), and pulled off by about 100 volunteers. ALL IN SIX WEEKS TIME. Providing a forum like this for event profs to get their “virtual event chops” when they haven’t had the chance before was a gift for them and for the participants.

Liz Lathan
CMP - CEO and Co-Founder of Haute Dokimazo
Nicole Osibodu
President and Co-Founder of Haute Dokimazo
September 16, 2020

There are creative ways to monetize online events, and even make them profitable. Collecting money and being profitable are also NOT the same thing, and this episode of Inside Events explores the possibilities. There’s actually no reason for you to be giving these events away, and our guests Liz King Caruso and Scott Oser have both worked with clients to do just that! We recorded this show live during the Age of Conversation Summit, with about 40 participants on-hand.

Liz Caruso
Event Specialist, Consultant, Speaker & CEO of Liz King Events
Scott Oser
President, Scott Oser Associates
August 14, 2020

Our 3-day online Evolve Conference in May was such a hit, we decided to give the Community what they asked for - more of this great content! This is a bonus episode from Evolve Community Series. In this lively discussion a few things emerged as themes: do not underestimate the power of community and creating year-round engagement, remember the human side to our events, which can also come through strongly online, and it IS possible to bring a big event online and monetize it.

Brian Fanzo
Digital Futurist & Founder, iSocialFanz
Preet Singh
Founder, DesignX.Community
July 16, 2020

On the heels of the Covid-19 pandemic, the civil revolution that has emerged in the United States has sparked an initiative to amplify Black voices. This isn’t something only needed in the U.S., but throughout the world, and in the meetings & events and tourism industries. Host Megan Powers and Swapcard consider themselves allies. They wanted to start Season 2 with a conversation about how our industry can - and should - do better by our Black colleagues.

Alana Dillette
Assistant Professor, San State University
Tess Vismale
Chief Event Executioner & Event Technologist, iSocialExecution
June 16, 2020

Having never planned an event before, the Swapcard team decided they were going to hold an online conference experience for the meetings and events industry. And so, the Evolve Conference was born! The need for GOOD online conferences is not going away. When done well, they are a very FULL and enriching experience, complete with education and networking.

Damien Courbon
Co-Founder & COO, Swapcard
Isaïe Simonnet
Co-Founder & CTO, ePeak Studio
June 4, 2020

In this bonus episode, which was recorded and filmed during Swapcard’s first virtual event: Evolve, Megan chats to Jan Alessie and Kimberly Hardcastle about the role of marketing and communication in the emerging and fast-developing world of virtual and hybrid events. The trio discusses the ultimate marketing methods to ensure a successful, valuable & unforgettable virtual event. They dive into how to pick the goals for your event and how to deliver specific value propositions to key groups within your audience. And it doesn’t stop there!

Kimberly Hardcastle
Chief Marketing Strategist, MDG
Jan Alessie
Director, World Football Summit
May 8, 2020

The industry has been talking so much about tools, tools, tools through this transition of taking our events online, but not much has been discussed about the strategy and creativity involved. Michelle and Dahlia give us the straight talk… This is a MUST-hear episode for our industry.

Michelle Bruno
President of Bruno Group Signature Services, & Publisher of Event Tech Brief
Dahlia El Gazzar
Founder of Dahlia+Agency
April 17, 2020

We recorded this episode on Global Meetings Industry Day (#GMID20), where poignant data emerged from more than 7,000 survey responses during the online meetings. Megan discusses this data with guests Kiki L’Italien of Association Chat and Godefroy de Francs of Swapcard. They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future.

Kiki L'Italien
Communications & Marketing, Association Chat Media
Godefroy Des Francs
CPO & Co-Founder, Swapcard
March 16, 2020

We were blessed to have one of the industry’s TOP thought leaders in experience design with us! In this episode, we discuss “intentional event design” with Tahira, and what goes into designing a transformative experience. We also discuss the state of event technology and innovation.

Tahira Endean
Head of Events at SITE global
Matthew Donegan-Ryan
US General Manager, Swapcard
February 18, 2020

In the first half of this show our host, Megan Powers, from Powers of Marketing, discussed meeting and event industry news with Vincent Kurta. With Stephan Forseilles, we discuss the many aspects of AI and how technology is being used to personalize events. We are at a sort of turning point with apps and there is a difference between B2B and B2C shows.

Stephan Forseilles
Head of Technology and Digital Transformation, EasyFairs
Vincent Kurta
Lead Data Scientist, Swapcard
December 6, 2019

In the first half of this show our host Megan Powers, from Powers of Marketing, discussed news with millennial pager-wearing keynote speaker and tech evangelist Brian Fanzo of iSocialFanz. We discussed with Adam Parry the evolution of the Event Tech Awards and Event Tech Live… and how innovation in technology has slowed - what Megan refers to the “elephant in the room.”

Adam Parry
Co-Founder & Editor, Event Industry News
Brian Fanzo
Digital Futurist & Founder, iSocialFanz
November 6, 2019

In the first half, we discussed news with Elizabeth Glau. We also talked about an article from Skift in which the airline industry was called out for not being as eco-friendly as they purport. We then jumped to sustainability in the second half of the show with Ben Wielgus. He worked in sustainability for a dozen years before working in events.

Elizabeth Glau
Director of Strategy, EGCX Group
Ben Wielgus
Head of Sustainability, Informa
October 17, 2019

In our first half, we discussed the news with event technology industry colleague Shannon DeSouza about how climate change is actually an opportunity for making money. We also discussed how “highjacking” our attendees' phones in the sessions is a way to get them more engaged

Shannon DeSouza
Sales & Marketing Strategist, Founder of DeSouza on Demand
Michael Dominguez
President & CEO, Associated Luxury Hotels International (ALHI)
October 3, 2019

In our first half we discussed news with Christy Lamagna. In the second half we met our guest Annette Gregg, who has many years of experience designing events, and educating event professionals.

Annette Gregg
Senior Vice President of Experience, MPI
Christy Lamagna
CEO and Master Strategist, Strategic Meetings & Events
August 15, 2019

In our first half Baptiste and Megan discussed a couple of developments within the event industry with regard to exhibitor satisfaction and data theft. In the second half, our guest Simon Foster joined Megan and Baptiste in talking about marketing and sales, and the use of data in the industry.

Simon Foster
CEO, Comexposium
Baptiste Boulard
CEO, Swapcard
July 15, 2019

In our first half our host Megan Powers, from Powers of Marketing, discussed news with Nick Borelli. He gave his opinions on the latest developments in the event industry. In our second half we brought in a star guest Julius Solaris. He joined talking about ongoing projects and the prospects of the industry.

Julius Solaris
Founder & Editor in Chief, Event Manager Blog
Nick Borelli
Marketing Consultant, Borelli Strategies
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